MyLocalTileShop Shortlisted for Marketing Award
MyLocalTileShop has been shortlisted for the category "Excellence in Tile Marketing" in this year’s The Tile Association Awards.
MyLocalTileShop has been developed by ibrow for the UK’s largest tile manufacturer, BCT Ltd to offer a new and innovative way for BCT to showcase their huge range of tiles and to also add an additional channel of sale for it’s 2,500 resellers. The site has been designed and developed to maximise search engine optimisation, both from external sites and from within the internal search engine itself. The prime objective of MyLocalTileShop is to allow users to find exactly what they are looking for in their local area.
One of the most popular areas of MyLocalTileShop is the VirtualTiler, a Flash application which enables users to design their perfect tile wall without leaving their desk. Users can now see exactly how their choice of tiles will look together on their wall and has proved to be a big success, already attracting an average of over 400 unique visits per day.
