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Great Blog Marketing Idea

November 19th, 2007

I follow a guy called Noel Perlas on Twitter, and he’s just posted a tweet about how he’s giving away a Moleskin 2008 planner. You can read about it on his blog here:

http://noelperlas.com/2007/11/19/im-giving-away-a-moleskine-planner/

This is a brilliant idea! Like Noel, I and many others (girlfriend included, hint hint, help me out with this one Noel!!) love these things.

Why is this such a good idea?

  • He gets people coming to his site
  • He gets people commenting on his site
  • He gets people blogging about his site

Whilst this may be a clever marketing ploy, is isn’t out of the blue. Noel seems to have a strange attraction to notebooks. In fact he’s raved about them before, which, in my mind, makes this idea even better.

Well done Noel, keep it up!

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